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Why Do So Many Americans Believe the Lies Pushed by the GOP?
How the science of the Big Lie & propaganda works to the GOP’s advantage
Donald Trump is still insisting he won the 2020 election, despite having lost by about 7 million votes and being wiped out in the Electoral College.
Science, it turns out, is on his side.
Not the science of elections: the science of propaganda.
New findings from psychologists at universities in California and Georgia and published in the journal Cognitive Research show that the more often a statement — regardless of its truthfulness — is repeated, the more emphatically it’s believed.
The researchers noted:
“Repeated information is often perceived as more truthful than new information. This finding is known as the illusory truth effect, and it is typically thought to occur because repetition increases processing fluency. Because fluency and truth are frequently correlated in the real world, people learn to use processing fluency as a marker for truthfulness.”
While modern science is affirming this truism, it’s been in use a long time. In the past century, for example, President Franklin D. Roosevelt called out his day’s Republicans for using what we today call the Big Lie…
